TransLink ads "frustrating"

Bus Riders Union organizer Jen Efting thinks TransLink should be working to boost ridership.  - Photo Matthew Burrows

Bus Riders Union organizer Jen Efting thinks TransLink should be working to boost ridership. - Photo Matthew Burrows

The Straight
By Matthew Burrows

According to light-rail advocate Malcolm Johnston, any transit authority that encourages people to do anything but take transit in the age of high gas prices is “incompetent”.

What has the Delta-based Light Rail Committee cofounder fuming is a series of TransLink ads on transit vehicles that encourage people to carpool, telecommute, and cycle. The ads encourage the use of a ride-share project-the Jack Bell Foundation program-but are not encouraging people to use transit.

“What transit organization would do such a thing?” Johnston asked in a phone interview with the Georgia Straight. “It is the job of the transit authority to provide the transit capacity needed to deal with the routes. And if they cannot do that, they are incompetent.”

Bus Riders Union organizer Jen Efting told the Straight she found the ads “very revealing about what TransLink’s true priorities are”.

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